SCHEDULED FROM JANUARY 13 to February 26 in Prayagraj, Uttar Pradesh, the Maha Kumbh 2025 is expected to draw a staggering 400 million devotees over 45 days. This year's gathering offers brands a once-in-12-years opportunity to connect with a diverse audience at both grassroots and digital levels. As per estimates, brands are expected to splurge a mammoth ₹3,000 crore during the weeks of festivities.
"This Kumbh holds special significance as this particular event occurs once in 144 years, encompassing 12 Purna Kumbh Melas," says Ashish Vohra, founder & CEO of Onora Hospitality, which is focusing on religious tourism. "We aim to leverage it through two of our camp sites, and expect revenues of ₹12-15 crore over two months."
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