From television to digital to cinema, rival firms merged (Jio-Star), collaborated (Dharma-Serene), or were simply acquired (ENIL bought Gaana; Amazon acquired MX Player; Saregama picked up a majority stake in Pocket Aces) as they sought to survive amid changing consumer tastes and preferences.
While 2024 saw players come together to ride out the tough times, the convergence model created by consolidation is expected to be tested in 2025, say experts, as big firms get down to doing business with advertisers, digital content creators, distribution platforms, and TV production houses. At the same time, consumers will see if getting bigger is any good for them from a content pricing perspective, and regulators will have to ensure there are no price wars in the marketplace.
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