The retail chain has seen sales jump from five units last year to almost 150 units now at its outlets in the city. And the number could increase as air quality worsens in the winter months.
Executives at Kohinoor Electronics, Croma and Reliance Digital have also pointed to a spurt in sales of air purifiers in the city.
"Typically, around this time every year (October-November), the air quality in cities such as DelhiNCR begins to fall. This year, Mumbai too has seen bad air quality, prompting an increase in sales of air purifiers," says Nilesh Gupta, director at Vijay Sales, which has outlets in west and north of India.
While the starting price of air purifiers is 10,000 per unit, Gupta has been placing repeat orders with brands such as Dyson and Philips.
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