The firm has exited its international retail associations, with LensCrafters, a US-based, but Italianowned eyewear brand sold to Reliance Brands recently; Forever21 acquired by Aditya Birla Fashion and Retail, Mothercare and Sunglass Hut also bought by Reliance Brands, which is part of Reliance Retail. And Kiko Milano, an Italian make-up brand likely to be acquired by Reliance Retail as it beefs up its beauty business.
"I started Pure Home + Living around 8-10 years ago. However, I could not focus on this brand because the foreign labels were taking much of my time. Now that we have exited these foreign brands, I amputting my attention on growing Pure Home + Living. We want to scale up this business," Sarna said.
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