FMCG growth expected to be muted till Sept quarter
Financial Express Mumbai|March 07, 2024
Dry weather may hit agri output, affecting rural incomes, says report
VIVEAT SUSAN PINTO
FMCG growth expected to be muted till Sept quarter

THE ₹5-TRILLION DOMESTIC fast-moving consumer goods (FMCG) market may see subdued growth till the September quarter of the ongoing calendar year, a report by market research agency Kantar released on Wednesday showed.

The market researcher, which tracks household consumption over 90 FMCG categories and subcategories, said the muted growth for much of 2024 can be attributed to a global slowdown, minimal impact of the upcoming general election, and weather uncertainty, which may hurt agricultural output and therefore, rural incomes and household purchases.

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