HARLEY-DAVIDSON, THE AMERICAN motorcycle manufacturer, on Monday started its second innings in India, as well as globally, with the launch of the X 400, priced from ₹2.29 lakh to ₹2.69 lakh (ex-showroom). At just 440cc engine, it's Harley-Davidson's smallest bike but will provide the motorcycle maker its biggest opportunity.
Sales have been dropping for the iconic motorcycle major - from 242,788 units globally in CY17 to 178,451 units in CY22. According to analysts, this is because millennials and Gen Z buyers aren't buying big, bulky and expensive bikes Harley-Davidson is known for, thus leading the company to enter the mid-size motorcycle segment to reach new target groups.
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