In fact, the on-road price of the top variant of Invicto will touch almost ₹35 lakh.
The Invicto, for which the company has already got 6,200 bookings, is a rebadged version of Toyota Innova Hycross, a multi-utility vehicle. It is also the fourth model shared between the two carmakers.
Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, told FE that with rising affluence, Maruti is also shedding its image of a budget carmaker.
"Ever since the birth of our premium sales channel Nexa eight years ago, the contribution of the customers buying into the ₹10-lakh-plus price bracket has more than tripled from 13% in FY16 to around 40% in FY23," he said.
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