Midsize sedans on a comeback trail
Financial Express Mumbai|February 20, 2023
MIDSIZE SEDANS SEEM to be making a comeback in a market which in the last few years has been increasingly moving towards sports utility vehicles (SUV). For instance, in early March, Honda will launch the new City sedan, followed by Hyundai launching the next-generation Verna later in the month. Last year, two new midsize sedans entered the carmarket-Skoda Slavia in February 2022 and Volkswagen Virtus in June 2022.
VIKRAM CHAUDHARY
Midsize sedans on a comeback trail

During April-January FY23, sales of midsize sedans grew a hefty 40%, to about 93,000 units from 66,495 units in the same period a year earlier. While carmakers say there is a renewed interest in this body shape, automotive analysts are cautiously optimistic of midsize sedans making a solid comeback. Piyush Arora, MD & CEO of Skoda Auto Volkswagen India (which sells both Slavia and Virtus), told FE that even though customer preferences have moved towards SUV body styling, sedans will retain buyer interest.

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