On wedding checklist: A viral edition
Financial Express Mumbai|March 03, 2024
EVEN AS THE entire country is voyeuristically hooked to the Ambani pre-wedding festivities this weekend, where global celebrities have converged, pop star Rihanna performed, and reportedly 2,500 dishes will be served in three days, novel wedding experiences are not the domain of the rich alone.
SHUBHANGI SHAH

Take the example of a couple from Gujarat who recently tied the knot at minus 25 degrees C amid snowfall in Himachal Pradesh's Spiti Valley in the name of novelty, with the video going viral.

"In recent years, there has been a noticeable surge in unconventional wedding trends driven by social media Couples seeking unique are exposure increasingly experiences to differentiate their weddings, often inspired by viral sensations and internet trends, earmarking significant sums for Instagram-worthy experiences and novel acts that can make their weddings go viral," said Devanshi Patel, founder of Shreem Events, who planned the wedding of cricketer Hardik Pandya and Natasa Stankovic.

Patel goes on to add that such acts "are no longer just for entertainment" but "are integral to crafting a unique and special experience for the wedding".

And that experience comes at a price, which the couples are willing to pay.

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