INDIA'S CONSUMER GOODS market has a significant potential for growth, with the country already among Procter & Gamble's top 10 markets globally, LV Vaidyanathan, MD & CEO, P&G India, said in an investor call on Friday.
In his opening remarks, Vaidyanathan, who took over as India head of the US-based multinational company in July 2022, said that the maker of brands such as Whisper, Vicks, Gillette, Oral-B, Tide and Pantene, was doubling down on an "integrated growth strategy", which includes having a strong portfolio of brands as well as ensuring superiority, productivity and constructive disruption across the value chain.
The company, which has four entities in India, three listed and one unlisted, also saw the broader fastmoving consumer goods (FMCG) market in India growing in mid-single digits over the next 5-7 years.
While the company would continue to drive topline and bottomline growth, the aim would be to push profit growth ahead of sales growth, with the emphasis on driving productivity to fuel investments, fund innovation, raise the baron superiority and absorb macro headwinds.
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