AS AI AND automation invade the advertising landscape, some might wonder if the future of influencers or content creators is secure after all. Wait a little.
As per a report by EY and BigBang.Social, 12% of 1 million content creators who are monetising their content earn a monthly income of anywhere between 1 and 10 lakh, and nearly 77% of influencers reported income growth. The report estimates that there are around 3.5 to 4 million influencers in the country, including those who are not yet monetising their content.
There you have it. Even during the pandemic, content creation was simply a side hustle. In the last couple of years, however, content creation has established itself as a serious profession with influencer earnings making a 2x jump, encouraging more and more creators to pursue a career in content in earnest.
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