Tata Motors to set up separate sales network for EVs in FY24

THE COUNTRY'S THIRD LARGEST carmaker, Tata Motors plans to set up separate sales network for its electric passenger vehicles in the current fiscal year to give a differentiated experience to the buyers opting for the environment-friendly models, Shailesh Chandra, managing director, passenger vehicles and Tata passenger electric mobility, said on Thursday.

- VIKRAM CHAUDHARY

"We'll have to separate them sales outlets for EVs and internal combustion engine-given that we have different requirements of customers and also a growing portfolio of EVs)" Chandra said. He said the company would look at places where it would be viable to have exclusive outlets for the EV range.

"We need to separate outlets because there would not be enough space to keep both EVS, ICE models at the same place..So there's a practical difficulty... we will not be able to do justice to both. So you will start seeing exclusive outlets starting slowly from the comi quarters," Chandra said.

SPECIALISED ELECTRIC VEHICLE BUYING EXPERIENCE

The decision comes as Tata Motors acknowledges that EV and internal combustion engine customers have distinct requirements and its EV portfolio is expanding.