In January, the company lost its market share in 17 out of 22 circles, according to data by the Telecom Regulatory Authority of India (Trai). In fact, for the last one year till January end, the company has been losing its market share in these circles, which is also evident from the continuous decline in overall subscriber base.
In Kerala, Vodafone Idea currently has the highest market share of 34.4% among all telcos and the same was 37% at the end of January 2022. In Andhra Pradesh, it had 16.8% share as of January 2022, it is now reduced to 14.5% as of January 2023. Similarly, there are other key circles where the company has been losing market share continuously.
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