Xoom fails to lift Hero MotoCorp's scooter sales
Financial Express Mumbai|October 10, 2023
HERO MOTOCORP'S THIRD 110cc scooter, the Xoom, launched in January, has failed to lift the company's overall scooter sales.
VIKRAM CHAUDHARY
Xoom fails to lift Hero MotoCorp's scooter sales

Sales data for the April-August period sourced from Society of Indian Automobile Manufacturers (Siam), show the company's total scooter sales grew only 2.4% from 136,010 units sold in April-August FY23 to 139,266 units this year, or just 3,256 units in absolute numbers.

If sales of its electric scooter Vida - launched in October 2022 -- are added to the mix, Hero's scooter sales growth year-to-date is 5.8%. The company sold 4,640 units of Vida in April-August FY24.

The trend is largely reflective of the overall scooter market, which grew just 3.88% from 2,191,208 units to 2,276,285 units in the same time period. But what makes matters pressing for Hero is it was betting big on the Xoom to garnera much larger share of the scooter pie.

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