NEW DELHI:
This forced Dabur to go for "tactical price increases" and tried to mitigate the inflationary pressure through cost-efficiency initiatives partially, Dabur informed in its quarterly updates on Friday.
During the October-December period, rural consumption of FMCG was resilient and continued to grow faster.
Alternative channels like modern trade, e-commerce, and quick commerce continued to post strong growth, while general trade, which mainly includes neighbourhood kirana stores was still under pressure in the October-December period.
In the domestic market, Dabur's HPC (home & personal care) is expected to grow in the mid to high single digits, while Health Care is expected to be 'flattish' due to the delayed winter onset.
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