"The outlook is getting stronger by the day," said Nilesh Gupta, director at electronics retailer Vijay Sales. Demand is especially higher for large-screen televisions as more people prefer them to watch the ongoing cricket World Cup, Gupta added. The retailer could end the festive season with a strong double-digit sales growth compared to a year ago.
"If India reaches the World Cup final on November 19, we will see a mini-Diwali continuing well beyond the festival that falls on November 12," he said. "We also lost out on summer due to unseasonal rains. Consumers seem like they are in the mood to spend," he said.
Zero-interest loans and longer repayment periods have encouraged more people to purchase premium appliances.
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