While Jio Studios claims that streaming all titles on JioCinema was never part of the plan, the people cited above said on condition of anonymity that Uday Shankar, the influential top investor of JioCinema, has refused to screen all titles commissioned by Jio Studios, prompting it to look for outside buyers.
In April 2023, Bodhi Tree Systems, a joint venture between Shankar and James Murdoch, acquired a 13% stake in Relianceowned Viacom18, which houses Jio Cinema. As part of the deal, Shankar, who earlier led Disney's Asia-Pacific operations, joined the board of Viacom18. According to the people cited above, Shankar has vetoed streaming many of Jio Studios' titles since then.
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