The Godrej Food Trends Report 2023, which involved the participation of over 300 chefs, thought leaders, culinary experts, food bloggers, healthcare professionals, mixologists, restaurateurs, sommeliers and food producers, has highlighted that this festive season, consumers will spend more on healthy treats and diet versions of traditional mithai. With Ganeshotsav marking the beginning of the festive season and Navratri not too far away, eateries have begun prepping curations with the report in mind, primarily using millets, low sugar and low GI (glycemic index) ingredients.
WHY SO STRICT?
According to experts, an increase in health consciousness, especially among millennials, is driving the trend of guilt-free indulgence. Social media, too, plays a key role in influencing healthier habits while preserving traditions.
THE MILLET MANIA
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