We're on red alert over green issues

Cost is barrier to lower income families who want to help planet

- PAT FLANAGAN

THE majority of people in this country buy sustainable products and the same number view climate change as an “emergency”, a new survey has found. 

But the study has revealed that the cost of products is a barrier for those who want to do what they believe is the right thing when it comes to protecting the environment.

In what is seen as a significant development almost half of those asked said they are changing their behaviour to take positive action for the climate.

Another 64% of consumers said they purchase sustainable products sometimes or often, Deloitte’s latest Global Sustainability Survey found.

It asked respondents to self-assess their income group, which showed varying levels of purchasing power.