ITV BOSSES are working on a series of new game show projects for Alison Hammond in a bid to lock her into the channel.
Sources last night confirmed chiefs are looking at other light entertainment options for the 48-year-old away from the This Morning sofa.
It comes amid fears Holly Willoughby, 42, could turn her focus to the BBC amid the crisis Phillip Schofield triggered at the channel.
We revealed last week that Beeb bosses had reached out to Holly.
One source said: "ITV bosses want to cut a new deal with Alison. They are seriously worried about Holly talking to the BBC and fear she could be next.
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