Gone are the days of Ed Woodward-esque, headline-grabbing signings for commercial benefit. This is the Erik ten Hag era, where football is front and centre.
The signings of Mason Mount, Andre Onana and Rasmus Hojlund, plus the departures of David de Gea and some fringe players - as I write this reports suggest Harry Maguire will join West Ham and Fred is off to Turkey - is shrewd business that represents a significant and welcome departure from past failings.
Ten Hag is streamlining his squad which, with further incomings likely, looks in good shape.
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