If there's one fashion trend that's here to stay, it is that of fashion collaborations—when two brands, usually one larger than the other, come together to create a limited-edition product or a capsule collection. The idea isn't new and can be traced back to when legendary designer Elsa Schiaparelli teamed up with surrealist artist Salvador Dalí in the 1930s, creating pieces like the Lobster Dress, but the constant fusion of often different aesthetics pushes the boundaries of fashion. Like the iconic 2004 Karl Lagerfeld x H&M collaboration that popularized the collab trend.
Among the first Indian designers to partner with an international brand was Manish Arora, who worked with Reebok in 2004. The result was a perfect marriage of high fashion and high-performance athletic wear, ensuring the international fashion industry took note of Arora's exuberance.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
An ode to the Maximum City of hopes and heartbreak
Murzban F. Shroff's new collection of Mumbai stories chronicles the decline of the city, while celebrating its resilience
From red lights to green: DPI for businesses will spur job creation
Employer Aadhaar and Digilocker will apply Digital Public Infrastructure to compliance and help create high-wage jobs
HDFC Bank NPAs rise amid Q3 agriculture loan defaults
The lender's profit growth was weighed down by asset quality issues and slow loan growth
Address India's worsening urban groundwater crisis
We require innovative solutions that use technology to prevent its depletion and contamination
Netflix surges past 300 mn subscribers
Netflix on Tuesday said it added nearly 19 million subscribers during the holiday season to finish out last year with more than 300 million subscribers.
Dixon Tech: A flurry of acquisitions, capacity expansions
Upwardly mobile
NMC seeks to tighten rules for hiring medical college faculty
India's apex medical education regulatory has proposed new eligibility qualifications for teachers to improve standards as it seeks to weed out ghost faculty and incompetent teachers.
RIL arm acquires sauces brand SIL
Reliance Consumer Products Ltd (RCPL), the consumer goods arm of Reliance Industries Ltd (RIL), announced on Wednesday its acquisition of SIL, a food brand known for sauces and condiments.
Shareholders nix Gokaldas Esop plan
Apparel maker Gokaldas Exports' plan to reward its top executive with a generous stock grant has been blocked by the company's institutional shareholders, more than half of whom voted against the resolution enabling its latest employee stock option plan (Esop).
Garth Hudson wove a musical spell on listeners
Hudson was the last surviving member of the influential rock group The Band
