"Establishing a manufacturing base in India is a strategic move that can significantly accelerate Onitsuka Tiger's growth in the region," Ryoji Shoda, the company's vice-president, said in a virtual interview. "India's market potential for premium footwear and apparel is growing rapidly, and setting up local manufacturing will add value."
Demand for athleisure footwear and apparel has shot up after Covid ended. More footwear brands are drawing a significant share of their business from the category.
Onitsuka Tiger, which set up shop in India in 2010, currently operates 11 stores in the country where it sells premium footwear and apparel.
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