A light breeze drifted through a small creative agency in Mumbai's Dadar district one summer morning. The design team, huddled around their laptops, felt the pressure mounting: a major client had just announced a nationwide campaign rollout, with deadlines looming. Miles away in a Delhi high-rise, a senior brand manager scrolled through social media feedback, worried their latest ad push wasn't connecting outside metro cities. Meanwhile, in Bengaluru, an e-commerce startup was about to launch a new fashion line but struggled to craft messaging that appealed both to cosmopolitan millennials and more conservative families.
Three different corners of India, three distinct advertising challenges, yet one transformative solution—artificial intelligence (AI)-driven storytelling. Once considered futuristic, AI is now rapidly reshaping the nation's advertising landscape.
From bridging linguistic divides to crafting laser-focused personalization, AI has evolved from buzzword to essential creative partner.
The human touch—amplified Unlike traditional automation tools, generative AI models like ChatGPT do more than just speed up repetitive tasks. They tap into vast datasets—ranging from pop culture references to local dialects—and produce creative outputs. When a Bengaluru-based fashion retailer tested AI-generated ad copy, the variety of taglines in English, Kannada and colloquial Hinglish was impressive. After feeding the AI a few prompts about the brand's vibrant identity, the marketing team was flooded with punchy lines that mixed local phrases with pop culture references.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Nominee Laws at Crossroads: From Trustee to Ownership, A Case for Reforms
The notion of a nominee being a mere trustee complicates the case for asset succession
Zee Ent Q3 profit soars nearly 3-fold
Zee Entertainment Enterprises Ltd clocked a net profit of ₹164 crore for the third quarter ended December, a 180% increase from the ₹58.5 crore a year earlier.
Akasa Air is well-capitalized, path to profitability intact
CEO Dube said the country's two newest airports should help improve its profitability
Declaring pre-existing diseases and timelines: Know the rules
What is the time limit for pre-existing diseases when buying health insurance? Do I need to declare a decade-old hospitalization or illness? I declared an illness from 10 years ago, and the insurer excluded it from the pre-existing conditions list. Is this correct? -Name withheld on request
HDFC Bank walks loan tightrope
DFC Bank Ltd performed well in Q3FY25 but reported a high loan-deposit ratio (LDR) of 98%, indicating less-than-ideal liquidity to cover urgent fund requirements.
CCI Ban on WhatsApp Data-Sharing on Hold
No relief on ₹213 crore fine; experts say order undermines CCI's authority
Inclusive growth key pillar of India's economic blueprint
India will comfortably maintain a 6-8% economic growth rate while keeping inflation under check in the years to come, senior Union railways minister Ashwini Vaishnaw said on Thursday in a statement.
India will clock fastest growth rate: Andhra CM Naidu at Davos
Andhra Pradesh chief minister N. Chandrababu Naidu has said that India's golden era has started and the country will clock the fastest growth rate.
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
RBI Likely to Transfer Another Bumper Payout
The central bank will likely make another windfall payout to the government on account of its intervention in currency markets to stem the decline in the rupee, according to economists.
