Over the past couple of years, vivo has been making strides not just in product innovation but also in market share, especially in India. It has galloped past Samsung and Xiaomi to claim the spot of top smartphone brand in India. In the process, the company has also staked its claim in the flagship smartphone space.
Headlined with an imaging prowess that competed with the best out there, the vivo X100 Pro, launched in early 2024, emerged as one of the best camera phones of the year. It fell short of the top spot, not because of competition from other manufacturers but from the vivo X100 Ultra, its elder sibling which never made it outside China.
With the new vivo X200 Pro (₹94,999), the company is addressing that void by the ‘ultrafication’ of the Pro, bringing in some of the best features of the X100 Ultra to the Pro variant this time around. I used the X200 Pro for a couple of weeks, and here’s why I think this is the camera phone to beat in 2025.
For a while now, vivo has impressed with its design language, especially with its flagship smartphones. The X200 Pro doesn’t stray too far from that familiar design language. But as we’ve seen with the latest iteration of Pixel smartphones, the X200 Pro ditches the curves for a distinctly boxier design with flat sides (the edges are still rounded though); pretty much iPhone-esque.
That said, it looks rad. The texture on the rear glass panel is smooth and delightful. It’s not glossy, and hence does not attract fingerprint smudges, and the aluminum siderails exude elegance.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Inside the Seismic Shift in the Namkeen World
Health is wealth, so many brands are coming up with all kinds of products to reshape the way Indians snack
American employees have lost their labour market leverage
Their pandemic gains are over as the power balance tilts away
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
Little-known ETF gains from SpaceX addition
The fund has since seen the best stretch of flows in its seven-year lifespan
Adani Infra seeks CCI clearance
Adani Infra has sought approval from fair trade regulator Competition Commission of India (CCI) for acquiring a majority stake in PSP Projects Ltd.
Declaring pre-existing diseases and timelines: Know the rules
What is the time limit for pre-existing diseases when buying health insurance?
Uneven access to formal credit can set our economic goals back
India must chart a path for small-ticket formal credit if it is to realize its Viksit Bharat ambition
Maruti Suzuki to up prices of models
Maruti Suzuki India Ltd (MSIL) on Thursday said it will hike prices by up to ₹32,500 across various models to partially offset the rise in input costs.
HUL's Minimalist asset big push for beauty portfolio
India's largest consumer goods maker just acquired one of the few profitable personal care startups in the country, signaling more consolidation as entrenched giants beef up premium offerings.
HUL needs a magic wand for recovery after subdued Q3
Not fast-moving