This was the year of too many fashion trends but none shining brightest. If "brat summer" and "very mindful, very demure" crowded our social media feeds spring-summer; in fall-autumn, leopard-core and animal prints were everywhere from high-end to fast fashion stores. In between, many lapped up the "minimal bride" look inspired by celebrities who wore pastel-coloured ensembles on their wedding day. One thing was clear though: it was the year Indian fashion spoke loud. With international brands entering or expanding in the country, or dropping special India collections (like Bvlgari's kada bracelet and Christian Louboutin's Diwali edit), the conversation was about India being in the process of emerging as the next luxury hot spot.
Ample instances signalled Indian designers' resolution to ensure the world considers India a hub of design and innovation rather than a manufacturing centre-global collaborations like Barbie x Anita Dongre, H&M x Anamika Khanna and Rahul Mishra x Tod's; red carpet appearances such as Alia Bhatt and Sabyasachi Mukherjee during the Met Gala; and the expansion plans of independent brands with the likes of Gaurav Gupta being available at multi-designer store Neiman Marcus in the US. As Gaurav Gupta told Lounge at the start of 2024, "We are a young industry established some three decades ago. Earlier, we focused on dressing Indians only in lehnga-choli. Now, while we continue to focus on wedding clothes, we are also dressing the world in garments that have a global appeal. I think what makes India so unique is that we are looked at as people who think globally but are still very Indian at heart."
This global appeal will only grow in 2025 as designers collaborate with international names, shop for international addresses, hold shows, dress international celebrities and create garments beyond bridalwear. Here's a look back at some of the big moments of 2024.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A Boycott of Costco for Its DEI Efforts Is Not Likely to Succeed
The US retailer has a loyal base of shoppers that it's unlikely to lose
Wealth tax: Let's judge it by principles of taxation
Tax canons laid down by Adam Smith remain relevant, though his list has been extended. Test the idea of a wealth tax against these, lest we get carried away by progressive idealism
Hacked in 2024? India's privacy rules require you to take action
Draft digital personal data protection rules demand that data breaches be reported retrospectively
Cutting Through the Clutter: Key Focus Areas for Retail Investors in 2025
Remember that social media is for fun, and not serious topics such as personal finance advice
Health insurance claims: How to ensure grievance redressal
Health insurance claims can be a source of frustration when rejected. This article explores the process of grievance redressal for rejected health insurance claims in India, focusing on the rights of policyholders and the role of the IRDAI guidelines.
Assam mining tragedy: Rescue operations on for fourth day
Rescue operations by multiple state and central agencies continued for the fourth day on Thursday to locate trapped miners inside an illegal rat-hole coal mine in Dima Hasao district of Assam, officials said.
Centre to give LPG subsidy to oil PSUs
The government is likely to provide a subsidy of ₹35,000 crore to state-owned Indian Oil Corporation Ltd (IOC), Bharat Petroleum Corporation Ltd (BPCL), and Hindustan Petroleum Corporation Ltd (HPCL) to make up for losses they incurred on selling the fuel this fiscal, people aware about the development said.
Eli Lilly to Set Up GCC in Hyderabad
Pharma major Eli Lilly and Co. on Thursday said it plans to establish a new global capability centre (GCC) in Hyderabad and hire over 1,000 people to strengthen its digital strategy and service delivery.
Bank officers' union warns of strike
Bank officers' union AIBOC on Thursday threatened to go on a nationwide strike on 24-25 February to press for their various demands, including a five-day work week and adequate recruitment in all cadres.
NRAI to take action on Zomato, Swiggy
Opposing \"private labelling\" by Zomato and Swiggy and their recent foray into quick commerce food delivery via separate apps, restaurant body National Restaurant Association of India (NRAI) on Thursday said it will file complaints with \"relevant regulatory authorities\" and initiate legal action to prevent them from monopolising the market.
