To say specialty coffee is having a moment would be stating the obvious. India's coffee farmers, cafe owners, and conscious consumers are more discerning than they've ever been. A Godrej Food Trends 2024 report highlighted that Indians are more aware about their morning cuppa than ever before.
"It's clear that coffee has become part of consumers' identity in India. The type of coffee you drink, much like the perfume you wear, is an essential part of their personality today," says Rushina Munshaw Ghildiyal, editor of the Godrej Report.
Like new fashion trends, there are limited-edition coffee varieties beyond the regular Arabica and Robusta beans in 2024. Those looking for more sweetness than caffeine in their cups could choose Liberica coffees from brands such as HumbleBean Coffee and Dope Coffee Roasters, while those seeking complexity could pre-order Gesha coffees from Corridor Seven Coffee Roasters and Blue Tokai Coffee Roasters. The marker of a developing industry is in the growth of specialized training.
This is clear in the rise of coffee institutes, offering everything from brewing classes to latte art. Bengaluru-based Sangya Yadav is India's first female authorized trainer by the Specialty Coffee Association (SCA). It is a non-profit headquartered in California that sets industry standards and guidelines for the global coffee industry. "Two years ago, there were only two institutes certified by SCA as premier campus, one being Araku World Specialty Coffee Academy and the Specialty Coffee Academy of India, both in Bengaluru," she says. "This year, many new cafes across different cities ranging from Chandigarh, Indore, and Surat have doubled up as coffee experience centers and teach barista skills for industry professionals. Some even offer globally recognized SCA certifications."
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Inside the Seismic Shift in the Namkeen World
Health is wealth, so many brands are coming up with all kinds of products to reshape the way Indians snack
American employees have lost their labour market leverage
Their pandemic gains are over as the power balance tilts away
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
Little-known ETF gains from SpaceX addition
The fund has since seen the best stretch of flows in its seven-year lifespan
Adani Infra seeks CCI clearance
Adani Infra has sought approval from fair trade regulator Competition Commission of India (CCI) for acquiring a majority stake in PSP Projects Ltd.
Declaring pre-existing diseases and timelines: Know the rules
What is the time limit for pre-existing diseases when buying health insurance?
Uneven access to formal credit can set our economic goals back
India must chart a path for small-ticket formal credit if it is to realize its Viksit Bharat ambition
Maruti Suzuki to up prices of models
Maruti Suzuki India Ltd (MSIL) on Thursday said it will hike prices by up to ₹32,500 across various models to partially offset the rise in input costs.
HUL's Minimalist asset big push for beauty portfolio
India's largest consumer goods maker just acquired one of the few profitable personal care startups in the country, signaling more consolidation as entrenched giants beef up premium offerings.
HUL needs a magic wand for recovery after subdued Q3
Not fast-moving