Tamil superstar Vijay's announcement of his final film before a full-fledged political career has raised questions about the future of the state's cinema industry, which has long been anchored by star power. The unease is evident as icons Rajinikanth, Ajith and Kamal Haasan have scaled back to only one film release a year, leaving a void that emerging actors have yet to fill.
Experts said the star-powered model of Tamil cinema is at a crossroads, with producers scrambling to chart a path forward. The lack of fresh crowd pullers sparked fears of dwindling box-office returns, forcing the industry to rethink its reliance on marquee names.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Inside the Seismic Shift in the Namkeen World
Health is wealth, so many brands are coming up with all kinds of products to reshape the way Indians snack
American employees have lost their labour market leverage
Their pandemic gains are over as the power balance tilts away
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
Little-known ETF gains from SpaceX addition
The fund has since seen the best stretch of flows in its seven-year lifespan
Adani Infra seeks CCI clearance
Adani Infra has sought approval from fair trade regulator Competition Commission of India (CCI) for acquiring a majority stake in PSP Projects Ltd.
Declaring pre-existing diseases and timelines: Know the rules
What is the time limit for pre-existing diseases when buying health insurance?
Uneven access to formal credit can set our economic goals back
India must chart a path for small-ticket formal credit if it is to realize its Viksit Bharat ambition
Maruti Suzuki to up prices of models
Maruti Suzuki India Ltd (MSIL) on Thursday said it will hike prices by up to ₹32,500 across various models to partially offset the rise in input costs.
HUL's Minimalist asset big push for beauty portfolio
India's largest consumer goods maker just acquired one of the few profitable personal care startups in the country, signaling more consolidation as entrenched giants beef up premium offerings.
HUL needs a magic wand for recovery after subdued Q3
Not fast-moving
