In an interview, Ajit Thakur, chief executive, said the company is now starting to also offer Tamil content, besides looking to create content as a studio for other platforms. Revenue doubled in 2022 compared to 2021, he said.
Media industry experts, however, pointed to the niche appeal of such language-specific services and said consolidation is the only way forward for such platforms in India's fragmented OTT market.
"Telugu remains our core offering, and we don't want to take our focus off it and lose subscribers, but we're making slow and steady progress in the Tamil market, too, where we entered slightly late but saw the first signs of growth in the October quarter," Thakur said.
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