The breach has reportedly exposed personally identifiable information (PII) of around 7.5 million users on the internet, and could be accessible to any user willing to pay for the database.
"Boat is aware of recent claims regarding a potential data leak involving customer information. We take these claims seriously and have immediately launched a comprehensive investigation," a spokesperson for the firm said.
The company did not confirm, until press time, if the breach in question occurred due to an internal issue, or through a misconfigured third party database.
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