Many Apple customers may not be familiar with Luxshare Precision or its leader Grace Wang, but they likely own its handiwork. Along with other Apple contractors, Luxshare manufactures AirPods, the Apple Watch and the recently released iPhone 15, including the top-of-the-line iPhone Pro Max. Luxshare is also the assembler of Apple's first mixed-reality headset, due to reach consumers next year.
That list of products shows the challenges facing Apple chief Tim Cook in trying to ease back from producing in a U.S. adversary and lean more on nations such as India and Vietnam.
On Wednesday, Cook made a surprise visit to Luxshare's Apple Watch factory near Shanghai and praised the assembler's work in making Apple's most advanced products. In a video posted on social media, Cook smiled and nodded as he spoke to Wang, Luxshare's chairwoman, and viewed solar panels powering the factory.
"Thank you, Grace and team, for sharing our commitment to protecting the planet," he wrote on social media.
It was a follow-up to a visit Cook paid to another Luxshare factory in 2017 when the relationship was beginning to take off. Cook then praised the supplier's "phenomenal precision and care" and said, "Chairman Grace Wang has built a culture of excellence."
Apple has been hitting headwinds in China recently as the government orders officials not to use the iPhone or other foreign devices at work and cracks down on foreign apps. Yet most iPhones are still made in the country and it would likely take years to change that.
One reason: Chinese CEOS such as Wang are experts at doing what Apple wants.
Her story is intertwined with that of Taiwan-based Foxconn Technology, which long dominated iPhone assembly at its "iPhone city" in central China. Luxshare started by taking orders that Foxconn couldn't fulfill and now is eating into Foxconn's Apple share, according to analysts.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Reduction of energy costs in the telecom sector
With telecom infrastructure companies looking for newer ways to cut back on energy costs, battery restoration technology provides telecom infrastructure firms with a viable, economical and green solution for uninterrupted power supply
Skip cheese and sip wine in Switzerland
Beyond chocolates and cheese, there's another Swiss gem to discover — vineyards that have been passed down through the generations
Bankers aren't always frank about bank regulation
The 'world's banker' Jamie Dimon, CEO of JPMorgan Chase, speaks his mind even if it means taking swipes at US regulators.
Baku: A climate breakthrough looks depressingly bleak today
The success of fossil fuel-favouring politics threatens the planet
Global solidarity levies can play a vital role in our climate efforts
Solidarity taxes could support redistributive measures and optimize how we collectively tackle a great challenge of our times
Speak for the Earth: It's the least we should do
This year's Booker prize winner turns our gaze to the planet from orbit and reminds us of the climate disaster that looms. Can odes sung to Earth move the world to act in its defence?
Aim for an efficient carbon market right from the start
India's economy is projected to grow dramatically over the next few decades. In nominal terms, it may double in size by 2030. This is exciting, but it comes with a significant risk.
Why health insurers refuse to cover certain treatments
While 12 modern treatments are covered, many advanced procedures are yet to be included
Address economic distress with structural reforms and not doles
Cash transfers may offer short-term relief but raising worker incomes is the only lasting solution
FUNDING FOREIGN EDUCATION: SHOULD YOU SAVE OR BORROW?
Education financing needs vary, but early planning is key to building your desired corpus