Now Alphabet Inc.'s Google is taking steps to change that.
Effective immediately, the company is eliminating fees levied on customers who want to leave its cloud for a rival service-a policy shift that may pressure competitors Amazon.com Inc. and Microsoft Corp. to do the same.
The move follows intensifying scrutiny of cloud services by regulators and lawmakers around the world. UK antitrust authorities launched a probe that is looking at such penalties, and the fees emerged as a key issue when the US Federal Trade Commission asked for public comments on a variety of cloud concerns.
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