NEW DELHI: The trend is a reversal of the last couple of years when many packaged consumer goods makers facing soaring costs reduced grammage instead of raising prices in what was called shrinkflation.
Parle Products Pvt. Ltd is offering 20-25% extra grammage on its salty snacks portfolio, a top executive said. “For price cuts, we have no further plans, but yes, we are adding grammage wherever possible. We are also doing promotional offers and offering extra weight where we are getting respite from commodity prices going down— for instance, in cooking oil. In salty snacks, especially, we are offering extra weight and volume," said Krishnarao Buddha, senior category head at Parle Products.
The March quarter data from Hindustan Unilever Ltd (HUL), India’s largest packaged consumer goods company, showed easing prices of crude oil, soda ash, caustic soda, crude palm oil, and tea.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How to make Elon Musk's budget-slashing dreams come true
Any serious fiscal policies must go through Congress. That may end up being the key test of DOGE and Trump
BOREDOM: THE INVISIBLE CAUSE OF RISING ATTRITION
They deliver on the job, but many employees are just going through the motions with one eye on the exits
Viksit Bharat needs big plans and coordinated action
Let's transform manufacturing and agriculture, decarbonize the economy and unleash growth led by women
Indonesia will need to tread a fine line after T rump's return
Jez/farms relations with China mustn,t send out the wrong signals
What if Donald Trump keeps his promises on economic policy?
The 2024 US election is one of those rare instances where there is palpable fem that the winner will actually follow through
The Indian state is still to fully unshackle our economy
Economic success needs the state to function as an enlightened referee and be less statist
Let's tackle the harsh realities of mental health at the workplace
Ensure an inclusive work environment with policies of reasonable accommodation and support
Hypersonic weapons in the age of A!: Be careful
Indias hypersonic missile marks a leap and updates its nuclear deterrence. But dangers lurk in the global race for these speedy and sneaky weapons, wit/z AI -use posing new risks
How working abroad gives young Indians a wealth edge back home
Working overseas gives them the advantage to earn in stronger currencies and benefit from exchange rates
FALLING MARKETS ARE JUST WHAT YOU NEED: HERE'S WHY
For some of you, a market downturn may be an ideal time for a complete financial reset
