While Honda's Activa is the segment leader, the company has its own set of challenges in view of the rising competition from electric two-wheelers.
Hero MotoCorp on Tuesday launched a 110cc urban adventure-focused scooter, Xoom, at a starting ex-showroom price of ₹68,599. Its aggressive pricing positions it between Hero's compact scooter Pleasure Plus and family scooter Destini, and will also compete with Maestro Edge in the same segment. Xoom will also take on rivals like Honda Activa Premium and Dio, as well as TVS Jupiter and Zest, to arrest its falling market share in an expanding scooter market, especially in the 110cc segment.
The price point is attractive considering all the features the scooter offers, said dealers and analysts Mint spoke to.
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