The brand, earlier owned by Huawei, is being licensed by Gurugram-based PSAV Global, said a senior company executive. PSAV Global will raise ₹1,000 crore in domestic loans to establish its operations in the country.
Madhav Sheth, one of the two partners at PSAV Global, said the joint venture partnership will ensure that the decision-making rests with the Indian partners unlike other Chinese smartphone makers operating in India wherein strategic decisions aren’t in control of the operation heads in India.
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