The Board of Control for Cricket in India had issued its invitation to tender for the rights earlier this month after Mastercard Inc. exited in March as title sponsor for team India. The base price was kept at ₹2.4 crore per match. The only other bidder was OTT service SonyLIV, which bid for ₹2.7 crore per match, one of the two persons said on the condition of anonymity.
The agreement will cover 56 matches over three years, including 15 ODIs, an equal number of test matches and another 26 T20 matches.
Mastercard, which did not renew its deal, was paying ₹3.8 crore per match for the rights.
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