John Distilleries plans to double whisky output, expand other liquor segments

John Distilleries Pvt. Ltd, an Indian alcobev company that makes the Paul John brand of single malts, is looking to expand its vodka, gin, rum, and wine portfolio across price segments, besides doubling whisky production, chairman Paul P. John said.

The firm produces one of the largest-selling, mass-market whiskies, Original Choice, globally, as well as wines under the Big Banyan brand. It also makes premium brandy Mont Castle and Roulette, and Paul John XO.

“My intention is to have a range of products across categories—premium, high-end as wellas middle and lower end— because then I can also tie up with hotels and bars like the big players of the industry,” John said in an interview. I would like to complete the whole portfolio vodka, rum, gin...We will add vodka over time,” he added.