To achieve the target, India's biggest automaker plans to focus on boosting sales of its SUV models that cost ₹10 lakh or more and consolidate its brand positioning through its premium Nexa sales channel.
"In FY22, our share in the SUV market was 10.2%, and just over 12% in FY23. But if you look at each quarter in the last fiscal, our Q4FY23 SUV market share was 17% because of the addition of the Grand Vitara. So we grew from 10.2% to 17%. So now we have to increase this 17% share to a fixed 25% for the whole year. Let's say we will begin with 20% in Ql of FY24 and go up to 27% in Q4 so that for the full year, we are at around 25% market share," said Shashank Srivastava, senior executive director of Maruti Suzuki.
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