This trend has led to reduced opportunities for low-budget films or those with lacklustre box office performances.
While investments in original content haven't yielded expected returns, these bigbudget films offer the advantage of pre-approved censor board ratings, minimizing risk.
Vaasudev Koppineni, head of content at aha, notes that blockbuster movies with popular stars and significant production investments are highly sought after by streaming services.
They offer repeat viewing value and are effective in attracting subscribers.
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