When Mr Beast, the world's biggest YouTuber with 329 million subscribers, and American wrestler and influencer Logan Paul, who has 23.6 million YouTube subscribers, landed at Mumbai's Jio World Drive on Sunday to launch their brands, a large crowd greeted them. Soon, as the number of people swelled and fans jostled to catch a glimpse of their favorite internet celebrities, the organizers were forced to shut the store and end the event earlier than planned.
Mr Beast, whose real name is James Stephen Donaldson aka Jimmy, launched his chocolate brand Feastables priced at ₹499 per 60 grams and ₹349 for 35 grams. Paul, in collaboration with two other creators, launched his energy drink brand Prime Hydration, which will sell at ₹399.
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