Nationalistic movies face the Gulf wall
Mint Mumbai|February 08, 2024
Playing on patriotism that served Bollywood well in the past is beginning to hurt when it comes to tapping a key foreign territory: Gulf nations.
Lata Jha
Nationalistic movies face the Gulf wall

Action drama Fighter has become the latest Indian movie to be denied a release in parts of West Asia, following other titles such as Beast, The Kashmir Files and Bellbottom, which too met the same fate. Hindi, Tamil, Telugu and Malayalam films have a vast audience in these countries, which keep out movies perceived to have anti-Muslim overtones, as well as movies with themes like homosexuality.

A failure to release in these markets is a big blow to Indian movies, given that they are among the movie industry's three large overseas territories. Shah Rukh Khan's Pathaan collected over 117 crore in the region.

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