“Over time, India will be one of Apple’s largest markets. I think it has that kind of potential," CEO Tim Cook said in a conversation with Mint after inaugurating the store at the swanky Jio World Drive mall in Mumbai’s Bandra Kurla Complex. A second Apple Store opens in Delhi’s Select CityWalk mall on Thursday.
“We’ve brought manufacturing, an accelerator for developers, and we brought different functions within Apple here. So we’re all in," Cook said at the festive event attended by actor Madhuri Dixit, musician A.R. Rahman, and various other celebrities.
The opening of its first retail stores also marks Apple’s 25th year in the country, which it completed last week. Apple Stores are an integral part of the company’s ecosystem approach to selling products. Globally, these stores host sessions on Apple products and services and serve as service centres. The Mumbai store has over 100 staffers who speak more than 20 languages, the company said earlier.
“We view India as great from a number of points of view. I think the skills here are unique, the vibrancy of the people and the culture, the dynamism of the market, the feeling that anything is possible—all of these things bode well for India in future, and we want to be a part of it. But not just from a market point of view, but all—from a skillset point of view, helping artists here…I can’t stress this enough, we’re all in," he added.
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