"It took me two years to understand that this is not a car business," Müller-Ötvös said during a wide-ranging interview on 3 October. "The motivation for clients is not 'I need a car to move from A to B. We call it the badge of me: 'How can I generate something that carries my personal signature? Because, as a client, I'm not buying luxury off the shelf any longer.""
The debonair German, 63, rejuvenated the company that Charles Rolls and Henry Royce founded in 1906, growing sales by more than 500% since he joined in 2010. He implemented lucrative customization programs, introduced the brand's first SUV and electric vehicle, and reduced the average age of the Rolls-Royce owner from the late 50s to 43-the youngest average customer age of any BMW Group brand.
"Torsten's outstanding leadership, unswerving commitment, clear vision and exceptional ability to build a strong, focused team have helped make Rolls-Royce the world-class luxury brand it is today," BMW CEO Oliver Zipse said in a statement. "Rolls-Royce Motor Cars is a jewel in the crown of our organization."
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