Depp's Jeanne du Barry and two other films competing for the Palme d'Or award at the industry event in the south of France featured Saudi producers in the opening credits. The kingdom also sponsored multiple events in Cannes: a Saudi cinema night followed by cocktails and a DJ, ads on the covers of Variety and Hollywood Reporter's special Cannes issues, and a two-hour-long forum where executives from the Middle East and North Africa pitched tips for finding financing, partners and locations in the region.
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