In September, The Nun II collected over ₹43 crore, despite its release in a few screens on a weekend alongside Shah Rukh Khan’s Jawan that later crossed ₹500 crore. In July, Insidious: The Red Door grossed about ₹17.68 crore, while Evil Dead Rise grossed over ₹36 crore in April. Interestingly, these films made their mark in a year when many high-profile Hollywood superhero franchises failed to attract viewers.
Industry experts attributed the phenomenon to a combination of savvy marketing and efficient distribution. They also believe that the horror genre is best experienced at a cinema.
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