Arha Media, a joint venture between Geetha Arts and My Home Group, has roped in KPMG Corporate Finance as a strategic adviser, said three people familiar with the development.
A possible deal could value aha at ₹1,500-2,000 crore, one of them said.
Promoted by the ₹9,000 crore My Home Group and backed by film producer Allu Aravind (Geetha Arts), aha was launched in March 2020 as a Telugu content service; subsequently it added original Tamil language content to its repository.
With Sony terminating its proposed merger with Zee Entertainment Enterprises, regional content remains a big missing piece in its portfolio, said one of the persons familiar with the developments.
"Though it is too early and they (Sony) are still coming out of the termination of a deal that was in the making for over two years, there is interest for regional, especially South Indian content," he said. "But it is too early to say if a deal will happen."
All the three persons mentioned spoke on condition of anonymity.
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