Unhealthy items lift FMCG food revenue
Mint Mumbai|November 23, 2023
India’s top fast-moving consumer goods (FMCG) companies earn three-quarters of their packaged foods revenue from products that rank poorly on health, a sobering analysis showed.
Suneera Tandon
Unhealthy items lift FMCG food revenue

Access to Nutrition Initiative (ATNI), a global non-profit, which analysed data on 1,901 products from 20 of India’s biggest FMCG companies, noted they derive 76% of their revenue from less healthy products. These companies together account for 36% of total sales of processed packaged foods in the country.

The findings come at a time when, according to the ATNI report, the total sales value of processed foods has increased at a compounded annual growth rate (CAGR) of 15.32% from 2011 to 2021, compared to just 9.6% for consumer spending on all food and beverage F&B products in the same period.

ATNI, which measures private sector accountability for nutrition, noted in a report released on Wednesday that the average healthiness scores of these companies has remained unchanged from its 2020 findings.

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