'We started in India but we always wanted to be a global startup'

It is a stock analytics company. It caters to both institutional and retail clients. To top it all, it is a profitable venture, unlike several other tech startups. Reasons enough for Trendlyne-founded by first-time entrepreneurs Amber Pabreja and Devi Yesodharan in 2017-to be a one-stop shop for stock market investors.

- Maulik M & Neil Borate

The company's business-to-business (B2B) customers account for 60% of its client base, and include brokerages such as HDFC Securities, Motilal Oswal, ICICI Securities and IIFL Securities. That's possibly one reason why Trendlyne is profitable. "Trendlyne became Ebitda positive in FY2022 and that trend is continuing," says Yesodharan, co-founder and chief marketing officer. (Ebitda is short for earnings before interest, taxes, depreciation, and amortization.)

In an interview with Mint, Yesodharan, and Pabreja, founder and chief executive officer, talk about their flagship products-stock screeners and Alpha Alerts. Trendlyne is all set to enter international markets. It is also gearing up to enable transactions on its website and app. Edited excerpts from the interview.

Give us a brief overview of Trendlyne.

Yesodharan: We are a stock analytics company that caters both to B2B and B2C (business-to-consumer) customers. That has been our identity from the start. We haven't done transactions on the website and the app. That's going to change this year as we are introducing a couple of transaction products.

The first product we launched was stock screeners. With this, you can screen stocks using system queries. You can build your own screeners as well. Then we launched the DVM (durability, valuation and momentum) stock score. This basically gives a score for every stock across financial quality, valuation and momentum.