When it comes to skincare, it's all about consistency

Looking for the newest active ingredient or treatment? A strict daily regimen might be enough for a healthy skin

- Vasudha Rai

Last month, singer Selena's Gomez's much awaited Rare Beauty arrived in India. With its light, everyday-wear make-up that claims to include skin-nourishing ingredients, it was a much talked about brand in the beauty community. But the conversations highlighted one thing-all make-up, your eyeshadows, blushes, bronzers, should come second to skincare. Proactive caring for the skin is becoming the priority across all age groups.

A 2022 report by Kantar Worldpanel, a service that offers insights into shopper behaviour across the world, found that make-up usage had fallen 28% and lipstick usage had dropped 40%, compared to 2019. Today, every celebrity worth their salt has a skincare line, be it Deepika Padukone (82E), Scarlett Johansson (The Outset) or Brad Pitt (Le Domaine Skincare), indicating that the trend of ensuring a healthy skin, which started during the pandemic, is going strong.

The real magic of skincare actually lies in consistency. In other words, following a strict, regular regimen that includes different serums, cleansers, moisturisers, lotions (and, of course, a good, balanced diet), depending on the skin type and dermatologist's suggestions, is critical. This reduces the need to run to the doctor for skin treatments or do research on the newest active ingredients.

The classics still stand their ground in skincare-moisturiser continues to hold close to 50% of the global beauty market share, according to the market research platform Industry Research.