Adding new chapters to the India fashion story
Mint New Delhi|December 28, 2024
This was the year of too many fashion trends but none shining brightest. If "brat summer" and "very mindful, very demure" crowded our social media feeds spring-summer; in fall-autumn, leopard-core and animal prints were everywhere from high-end to fast fashion stores. In between, many lapped up the "minimal bride" look inspired by celebrities who wore pastel-coloured ensembles on their wedding day.
Pooja Singh

One thing was clear though: it was the year Indian fashion spoke loud. With international brands entering or expanding in the country, or dropping special India collections (like Bvlgari's kada bracelet and Christian Louboutin's Diwali edit), the conversation was about India being in the process of emerging as the next luxury hot spot.

Ample instances signalled Indian designers' resolution to ensure the world considers India a hub of design and innovation rather than a manufacturing centre-global collaborations like Barbie x Anita Dongre, H&M x Anamika Khanna and Rahul Mishra x Tod's; red carpet appearances such as Alia Bhatt and Sabyasachi Mukherjee during the Met Gala; and the expansion plans of independent brands with the likes of Gaurav Gupta being available at multi-designer store Neiman Marcus in the US.

As Gaurav Gupta told Lounge at the start of 2024, "We are a young industry established some three decades ago. Earlier, we focused on dressing Indians only in lehnga-choli. Now, while we continue to focus on wedding clothes, we are also dressing the world in garments that have a global appeal. I think what makes India so unique is that we are looked at as people who think globally but are still very Indian at heart."

This global appeal will only grow in 2025 as designers collaborate with international names, shop for international addresses, hold shows, dress international celebrities and create garments beyond bridalwear. Here's a look back at some of the big moments of 2024.

STAR COLLABORATIONS

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MINT NEW DELHIView all
Mint New Delhi

The Treasures of Nimrud Pieced Together Again

Archaeologists Have Been Reassembling Bas-Reliefs, Sculptures and Decorated Slabs

time-read
2 mins  |
January 09, 2025
Mint New Delhi

How Bhansali elevates the first encounter

An excerpt from a new book on the Hindi director considers the importance of first sightings in Sanjay Leela Bhansali's cinema

time-read
4 mins  |
January 09, 2025
Mint New Delhi

From arrack to wine, a bar crawl across Sri Lanka

Cocktail bars in the island nation are drawing on local traditions and flavours to give a heady twist to familiar spirits

time-read
3 mins  |
January 09, 2025
Mint New Delhi

Only human-centred AI can charm humans to adopt it

The AI industry could learn from carmakers how to focus on the consumer and modify perceptions

time-read
3 mins  |
January 09, 2025
Mint New Delhi

How Emerging Economies Could Prosper in a Protectionist World

As manufacturing export success gets harder, they should focus on service exports. These are unlikely to face big trade barriers

time-read
4 mins  |
January 09, 2025
Mint New Delhi

The Asian Dream Is Waking Up To Realities Of Middle-Class Life

Asians are realizing that staying middle-class is not guaranteed

time-read
3 mins  |
January 09, 2025
Mint New Delhi

Fix India's bond market to lift economic growth

As India's economy slows, we should revive public-private partnerships to attract private investment. But, for debt funding, we'll need to reform and invigorate our market for bonds

time-read
2 mins  |
January 09, 2025
Mint New Delhi

Lessons from the 75-year-old National Sample Survey

Its impressive history tells us much about innovation, autonomy and state-level data collection

time-read
3 mins  |
January 09, 2025
Mint New Delhi

We should let clarity prevail over nonsense: Here's a handy guide

We must use simple language, empathize with people, not take ourselves too seriously and be kind

time-read
4 mins  |
January 09, 2025
Mint New Delhi

Clear Goals and Discipline: How Small Investors Can Build Lasting Wealth

There is no one-size-fits-all, the answer will depend on your needs, personal preferences

time-read
3 mins  |
January 09, 2025